Why Is Social Media Screening of Employees Essential Before Hiring Them?

There’s no doubt that social media has become an integral part of our lives. In fact, according to a study by the Pew Research Center, 74 percent of online adults use social networking sites. Because social media is so widely used, it’s important for employers to conduct social media screening on potential employees’ accounts before hiring them. By doing so, employers can get a better idea of what the potential employee is like and whether they would be a good fit for the company.

According to a study by CareerBuilder, 43 percent of employers make use of social media screening benefits to vet potential employees. There are a number of reasons why social media screening is essential before hiring someone.

The cycle of hiring an employee is a crucial yet tedious process for employers. It means verifying references, doing a background check on the employees, and screening their social media. Today social media is proof of many aspects of an employee’s personality. Some employees use social media as a portfolio for their work, while others leverage it for harmful purposes. 

Employees often hesitate to proceed with social media screening for employment,  as it is perceived as a breach of privacy. On the other hand, employers strongly feel that social media background checks can prevent hiring employees who have dubious attitudes. To make it easier for both employers and employees, organizations should mention that they conduct social media screening. They even should lay down a social media screening policy.

Employers must establish a balance between organizational needs and potential employees’ privacy, as this might ruin the company’s reputation and deter new talent from joining the company. 

Many hiring consultants suggest that only professional social media networks and public forums like Twitter can be screened during the social media verification process of the employees. Before moving on with the screening procedure, organizations must obtain the consent of the potential employee in writing. 

Why should you screen employees on social media

Although social media screening policy is not a requirement by law, it is highly recommended to screen potential employees on social media before hiring them.

Social media can provide a window into a person’s character and personality. Someone who is active on social media and displays questionable behavior may not be the best fit for your company. Social media can be used to research a person’s qualifications. If you’re looking to hire an accountant or lawyer, it makes sense that you would look at their LinkedIn profile first. You might also check out their Twitter account to see what they post about tax law or other professional topics.

Besides, there are several other reasons why social media screening benefits a business:

  1. Social media screening policy can also help businesses avoid potential legal issues.
  2. A recent study found that social media can be used to predict employee behavior and potential risk to a business.
  3. By screening employees’ social media accounts, employers can get a better idea of the kind of person they are hiring and whether they would be a good fit for the company.
  4. Employers should only use this information in conjunction with other data points such as references or an interview process.


Social media screening benefits of potential employees: 

Social Media Screening for Proof of misconduct

The employee’s work ethic might be up to the mark. But their attitude towards female employees and leaders in the organization can be understood by their social media. Often employees post misogynistic comments and articles that can hurt the sentiments of women employees. They can also be called out for posting lewd and sexist  comments on their colleagues’ profiles. Social media screenings help organizations filter out employees who have evidence of misconduct in their profiles. 

Social Media Screening for Plagiarism

Employers can also detect if the potential employee has plagiarized their work portfolio and resume from another person’s profile with an advanced screening process. Plagiarism of work portfolio is a big red flag that employers need to know during hiring.

Non-alignment with the organizational ideology

Many times, potential employees take up a job for monetary requirements. They post content on social media that goes against the organizational ideology and even puts the reputation at stake. Social media screening for employment helps employers assess if the candidate truly aligns with corporate culture and mindset. 

Social Media Screening for Assessing expertise and skills

These days, employees’ social media is proof of their skill set. They will be sharing content on their social media profiles that prove that they have knowledge and skills about their career domain. Social media screening policy can be a covert way to see how updated an employee is about the subject and the career role. 

Verifying the references

Social media channels like LinkedIn have made it easier for employers to verify the contacts of the references provided during the background check. Sometimes the details can be fraudulent. Therefore, through social media screening benefits, employers can connect with the references directly via social media. 

The references often put a recommendation on the candidate’s LinkedIn profile. These insights help the employers to understand the character of the employee they are about to hire. 

Preventing potential legal issues

Social media screenings of employees is a new and necessary practice that businesses are starting to enforce. By screening potential employees on social media platforms, business owners can avoid any potential legal issues that may arise in the future. 

Businesses can face lawsuits from current or former employees if they have publicly shared inappropriate or confidential information about the company on social media. If you do not screen your job applicants thoroughly enough before hiring them, this could result in costly litigation down the road.

Social media screening benefits in  a quick and easy way to get a sense of an employee’s character, and it can help you avoid hiring someone who might cause legal problems for your company.

Protecting the company’s image

Businesses have a vested interest in their reputation. A single negative story can ruin a company’s image and cost it customers, investors, and employees. In the age of social media, it’s more important than ever for businesses to protect their image by screening employees for social media posts that could damage the company.

Many companies now require job applicants to provide their social media usernames so that the company can screen their profiles. If an applicant refuses or deletes his/her username from Facebook, Twitter, LinkedIn, YouTube, etc., the employer has no way of knowing what he/she is saying about the company on these platforms. This means that even if you delete your profile after being hired, employers may still see comments made prior to hiring.

Aiding in the recruitment process

The use of social media has become increasingly common in the recruiting process, as many employers use it to screen potential employees. However, some employers are beginning to realize that social media screening for employment is not only essential before hiring an employee, but also during the employment process. 

Social media can be used to check an employee’s references, as well as monitor their online activity. Employers have been known to look at Facebook pages and other profiles for information about their applicants’ work ethic or personality traits. Some companies even hire consultants who specialize in using social media to find out more about prospective hires. 

In fact, a recent study found that over half of all businesses conduct background checks on job candidates by looking through LinkedIn profiles. The same survey showed that nearly three-quarters of employers use social networking sites like LinkedIn, Twitter and Facebook when they are searching for new employees.


The use of social media has exploded in recent years. It is now a common way for people to communicate and stay connected. This also includes businesses, which are increasingly using social media to connect with customers and promote their products or services. However, while social media can be a powerful tool for businesses, it can also be a risk if not used properly. This is especially true when it comes to hiring employees.

Therefore, Secure Check 360 provides accurate social media background check services of potential employees with alignment to the social media screening policy set by employers in compliance with state and federal laws.

For more information on screening, please visit: www.securecheck360.com

Or mail us at [email protected]

Social Media Screening
Social Media Screening

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